In the world of digital marketing, creating high-quality content is only half the battle. The other half is promoting it effectively to ensure it reaches a wide audience. A recent article on Copyblogger delves into the significance of content promotion and provides ten effective strategies that marketers can use to boost their content's visibility.

The first strategy highlighted is email marketing. Despite the rise of social media and other communication platforms, email remains an incredibly potent tool for content promotion. It allows marketers to reach their audience directly, provide personalized content, and build lasting relationships. To leverage email marketing effectively, it's crucial to segment your audience, craft compelling subject lines, and provide valuable content that encourages engagement.

Repurposing content is another powerful strategy. By transforming existing content into different formats, marketers can reach new audiences who prefer different types of content. For instance, a blog post can be converted into an infographic, podcast, or video. This not only maximizes the value of the content but also extends its reach and lifespan.

Paid advertising is another useful tool for content promotion. Platforms like Google Ads and Facebook Ads allow marketers to target specific demographics, ensuring their content reaches the right people. While this strategy involves an investment, it can deliver significant returns if executed correctly.

Employee advocacy is an often overlooked strategy. Encouraging employees to share company content on their social networks can significantly boost its visibility. Employees are seen as credible sources of information, making their advocacy particularly impactful.

Guest posting strategically is another recommended tactic. By publishing content on reputable external sites, marketers can reach a wider audience, establish authority, and generate backlinks to their sites. It's important to choose sites that are relevant to your industry and have a high domain authority.

Collaborating with influencers can also amplify content reach. Influencers have large, engaged followings who trust their recommendations. Collaborating with them can expose your content to a broader audience and enhance its credibility.

Creating original data is another effective strategy. Original data is compelling, and shareable, and can establish your brand as a thought leader. It can be collected through surveys, research, or analysis of existing data.

Cross-promoting with email lists is another tactic. By promoting content to different segments of your email list, you can reach more people and increase engagement. This requires careful segmentation and personalization to ensure relevance.

Redirecting old blog posts to new, updated content can boost its visibility. This not only directs traffic to the new content but also improves SEO by eliminating duplicate content and consolidating link equity.

Lastly, revisiting and repromoting old content can breathe new life into it. Updating old content with fresh information and repromoting it can attract new readers and improve SEO.

In conclusion, content promotion is as vital as content creation in digital marketing. By leveraging strategies like email marketing, content repurposing, paid ads, employee advocacy, guest posting, influencer collaboration, original data creation, cross-promotion with email lists, redirecting old blog posts, and revisiting old content, marketers can significantly boost their content's visibility and impact.

(Source: Copyblogger)

Summary:

The article from Copyblogger discusses the importance of content promotion in digital marketing and offers ten effective strategies for enhancing the visibility of one's content. Email marketing is touted as a powerful tool for direct, personalised engagement with the audience. Repurposing content into various formats helps reach diverse audiences and extends the content's lifespan. Paid advertising, though an investment, can yield substantial returns if properly executed. Employee advocacy and guest posting help to boost content visibility and credibility. Collaborating with influencers can broaden the content's reach while creating original data can establish a brand as a thought leader. Cross-promoting with segmented email lists increases engagement, and redirecting old blog posts to new content can improve SEO. Finally, updating and repromoting old content can attract new readers and bolster SEO. Thus, content promotion plays a crucial role in digital marketing, complementing content creation.