Bristol-based digital customer experience agency, Great State, has announced a significant change in its leadership structure. Jinny Mitchell-Kent and David Chandler have been promoted to the role of joint managing directors, replacing Stuart Avery who will now step back into his position as non-executive chairman. This shift in leadership comes after the agency's significant growth over the past two years.

Great State is known for its exceptional work in the digital customer experience field, having worked for high-profile clients such as The Royal Navy, National Trust, Honda, University of York, and many more. The agency has delivered noteworthy projects for these clients, earning it a reputation as a leading digital product and service agency.

Mitchell-Kent was formerly the chief operating officer at Great State. She joined the firm over four years ago from AKQA, a tech-enabled ideas and innovation company. At AKQA, she served as executive delivery director and was responsible for managing high-profile clients including Rolls-Royce, Dyson, Apple, Tag, and Barclays. Her vast experience and proven leadership skills make her an excellent choice for the position of joint managing director.

David Chandler, on the other hand, has been promoted from his former role as division director, where he successfully expanded the company's Defence offering. Before joining Great State, Chandler worked for Harte Hanks as SVP Client Service. He managed several well-known brands like Samsung, Coca-Cola, Microsoft, and BMW. His extensive expertise and strategic insights have contributed significantly to the agency's growth.

Stuart Avery, non-executive Chairman at Great State, expressed his confidence in the new leadership team. He commended Mitchell-Kent and Chandler for their integral role in the agency's growth journey over the past two years. Their combined experience and complementary skill sets are expected to drive the company further into a new era of growth.

Avery stated, “Jinny and David have helped elevate the agency to one famed for its digital customer experience work. Their efforts have been key in helping the agency win multiple high-profile awards such as BIMA Gold and the Grand Prix at the Digital Impact Awards. I look forward to seeing the Jinny-David duo propel the agency, our people, and our clients further into this new era of growth.”

Mitchell-Kent and Chandler will be supported by a senior leadership team which includes recent hires Matt Powell as creative director, Andy Ingle, head of UX, and Coris Leachman, head of new business.

The new leadership team at Great State is expected to continue the agency's legacy of delivering exceptional digital customer experiences. With their combined experience and expertise, they are well-positioned to lead the company towards greater success and growth in the years to come.

This announcement marks an exciting new chapter for Great State, and we look forward to seeing what they achieve under their new leadership.

Summary:

Great State, a Bristol-based digital customer experience agency, has announced a significant change in its leadership structure. Former Chief Operating Officer Jinny Mitchell-Kent and Division Director David Chandler have been promoted to joint managing directors. They replace Stuart Avery, who will now serve as a non-executive chairman. This decision comes after a period of substantial growth for the agency, which has a reputation for excellence in the field, having worked with high-profile clients such as The Royal Navy, National Trust, Honda, and the University of York, among others. Both Mitchell-Kent and Chandler have been pivotal in the agency's success, each bringing a wealth of experience from previous roles. Together, they form a formidable leadership team, ready to lead Great State into a new era of growth.